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BRAND / Press / 50th ANNIVERSARY HERNO JAPAN

50th ANNIVERSARY HERNO JAPAN

A second homeland always has roots that go beyond geography.

In 1971, when almost every European brand was struggling to be noticed in Japan, Giuseppe Marenzi opened the first boutique in Osaka. In 2017, 17% of the company’s revenue came from the Land of the Rising Sun. Today, for Herno, Japan has fourteen points of sales, not just in vibrant centres of commerce like Tokyo and Osaka, but also in areas of other economic concentration such as Hiroshima, Nagoya, Yokohama, Kyoto and Sapporo. The profound link that unites the Marenzi family with the family of Seiji Okuda – Herno’s Japaneese alter ego – is abundant with references that now seem legendary, but like every last element produced by Herno, the flow is in the relationship between people with shared intentions. Giuseppe Marenzi touched down in Japan for the first time in 1968. He had met Seiji Okuda in 1967, thanks to a Milanese businessman with an umbrella company who had put them in touch. Once again, like in Herno’s history, rain acted as a binding agent and a propeller.