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BRAND / Press / HERNO CELEBRATES THE 1ST ANNIVERSARY IN SEOUL

HERNO CELEBRATES THE 1ST ANNIVERSARY IN SEOUL

Herno celebrates the 1st anniversary of its first flagship store in the Korean capital city in partnership with the colossus Shinsegae International.

A building of 200 sq of exhibition space covered with the iconic veined grey rock and situated in the central Cheongdam Street, the paradise of luxury shopping.

The president Claudio Marenzi welcomed and entertained his guests with an Italia aperitif.

The store recalls the typical pieces of furniture that characterize the HERNO Brand: combined natural materials, such as slate, flannel and the exclusive hook-hanging rail. Walls upholstered with slate and flannel, a recall to the pragmatism of the brand and spaced out by big backlited canvas made in flannel cut in listels, which evoke modern paintings of contemporary art, and transform the space in a museum. Unique vertical walls gardens harmonize the building with the interior. At the entrance there is a fountain which recalls the beloved element of the brand: water.

In the middle, heart and brain of the location, there is the new living space characterized by the new bookcase made in beech that summarizes and exalts HERNO's world. Publications about Italian Dolce Vita, art, travel stories about the lake and water. All this creates involving emotions that communicate the brand's values: tradition, technology, strong link with the territory, passion for beauty and concreteness.
In the centre there is a fireplace that creates a relaxing and welcoming atmosphere.