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BRAND / Press / HERNO MONOGRAM

HERNO MONOGRAM

Milano Fashion Week
Spring Summer 2020

In Herno’s story, the H represents a particular added by the Cavalier Giuseppe Marenzi in order to give an international allure to the Brand. It’s a recall to the element beloved to the story and the origins: water.

The H is embellished by a curl that flows under the entire logo, like the river does.

The H becomes the central character of Herno Monogram, a fabric inspired by the ‘50s that is reborn and made contemporary becoming the new “logomania” trend, because the secret of the success of this Brand is not having forgot its origins.

The new monogram becomes the basis for the creation of many outerwear dedicated to the rain’s world.


A stylish note that has the aim of leaving a narrative track, telling a story of Italian know-how and excellence.