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MIART 2019

Herno for miart 2019: The 5th annual Herno Award and the project "Marmellate" by Marcello Maloberti

With the Herno Award continues the successful collaboration between Herno and miart, the international exhibition of modern and contemporary art of Milan. Now at its fifth edition, the € 10,000 prize has been awarded to C L E A R I N G e MAI 36.

With this recognition, miart and Herno want to give new value to the exhibition making process and to the display concept based on shared values. The Herno Award has the aim of recognizing the role – both historical and contemporary – of the gallery as a place where knowledge is created thru the exhibition format. This is the guideline that combines two apparently different realities that share the unlimited quest for quality, innovation and a perfect combination between functionality and aesthetic.

The jury - composed by Paula van den Bosch, Art Historian and Senior Curator, Bonnefantenmuseum Maastricht; Sören Grammel, Head of the Art Department since 1960 / Contemporary Art, Kunstmuseum Basel; Francesco Stocchi, Curator of Modern and Contemporary Art, Museum Boijmans Van Beuningen, Rotterdam - explained his choice stating: "We recognized the creative approach that CLEARING and MAI 36 have developed in devising and designing a shared stand. By inviting an artist - represented by both galleries - to create a space that put together two solo shows, the galleries show an exceptional level of care in the setting of their stand. "

In addition this year, to celebrate the bond between fashion and art and in order to underline its interest in the contemporary culture, Herno has commissioned the artist Marcello Maloberti a multimedia task for their new store in Via Monte Napoleone, 3 titled Marmellate. The project of Marcello Maloberti will be displayed for the entire Milano Art and Design Week.

Thru a visual alphabet based on graphic signs overlapping, Maloberti’s images combining art history and fragments of ordinary life, will extend from the store’s windows to its interior, thru animations on LED walls, photography and collections of works on paper.

The collage forms the basis of Maloberti’s language, from both a formal and conceptual point of view, it often coincides with the initial phases of the creative process: this instinctive collection of ideas and images that transmits the energy of contemporary being, characterised by a fast overlapping of visual stirrings, technological advances, memories from the past and contemporary visions. In the words of the artist: “Marmellate means a jam on ideas, visions from archive, an images’ archaeology.”