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BRAND / Press / NEW FLAGSHIP STORE IN MILAN

NEW FLAGSHIP STORE IN MILAN

Monte Napoleone for its 70 years!

In the year of its 70th anniversary, on 21st September, Herno has celebrated with a cocktail party the new opening of its new flagship store. The friends of the brand were welcomed in a green living room: the vertical wall of green covered all the facade of the store, a recall to the territory and an element always present in the stores and in the showroom of Milan.

Since its launch in Milan, 6 years ago, the boutique has moved from Via Sant’Andrea to Via Monte Napoleone, conquering a wider space of 250sqm on two levels.

Entering in the boutique, like in a house, you are welcomed with a library, the symbolic custodian of the company history, the fountain, and the vertical wall of green they all connect visitors with the land and nature of the place in which the company has been based and is strongly linked to. Comfortable armchairs to complete the living zone.

The next Autumn/Winter collections for men, women and kids are traditionally presented on a steel beam and hanged on the iconic hooks made in steel with a leather belt.

A layout that since many years characterizes the understatement style of Herno: elegance without style’s suggestions.