Herno arrives in the city called "the Venice of the North". Cultured, fine, with fairy charm and artistic soul. An eclectic city ready to host Herno’s collections. These ones share the same elective affinities. Once more Herno decides to do this with Cashmere & Silk, leader in luxury distribution in local market. The 50 square meter space combines slate, wood and flannel that underline Herno's pragmatism. Digital screens, connected to the future, transmits water's images. Water which is a reminder to the bond and respect for the origins: the Lake Maggiore.
Between the walls are the Herno's Women's and Men's collection, all hung on the hooks combined with the leather belt – iconic sign of the brand – together with the beam made in glazed steel.
Herno Laminar collection has a proper space, with a wooden wall totally black. The collection is hung with a different mountain's hook.
The visual concept expresses the capability of those who, from 70 years read and interpret the tradition of time.
The know-how combined with the technology research is the result of the love for the product, which is the constant focus.
This new opening is one further step of Herno's growth strategy, which is more and more a point of reference for luxury sportswear.