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BRAND / Press / SOHO STORE OPENING PARTY – NEW YORK

SOHO STORE OPENING PARTY – NEW YORK

Herno celebrates its first US store in NYC in the SoHo district

Herno has inaugurated its first flagship store in the United States, 160square meters in the heart of Soho, with an Italian aperitif mood influenced by The City’s vibrations.

The president Claudio Marenzi welcomed his guests in the new concept of Herno living, with the entertainment of the DJ Paul Sevigny’s jet set and delighted by Cipriani’s Italian catering.

Elements from nature punctuate the space: the “memory of fire” in the minimalist design fireplace warmly beckons you in; a green wall and a fountain at the entrance connect visitors to nature and the heritage of the company's home.

Many celebrities have joined the celebration of this new Herno’s finishing line. Among them: Corice Arman, Anh Duong, Michael Avedon, Lolita Cross, Andres Serrano, Logan Horne, Chiara Clemente, Charlotte Kidd, Olivia Chantecaille, Lauren Remington Platt, Alessandra Balazs, John Buffalo Mailer, Jessica Joffe, Dj Fulano.