BRAND / Press / WHO IS ON NEXT? MEN 2017


Herno Award – Second Edition goes to MILANO140

Claudio Marenzi, CEO of Herno said: “With the Herno Award for Who Is On Next? Men, we take part of a flagship project to promote young fashion talent, underlining our dedication to this field.
The Herno Award comes to life with the aim of giving a chance, more concrete than ever, to young talent that not only have the ability to communicate their style, but also to highlight their flair of re-interpreting through their creativity. The work of Michele Canziani and Stefano Ghidotti, the creators of Milano140, is perfectly aligned with the Herno philosophy. In their collections, the garments have been disassembled and put back together in order to give a contemporary, sartorial vision – a bond between tradition and innovation. Classic shapes, great fabric research, attention to detail and extremely fine quality are the key elements that distinguish the career of these two designers and make it closer to our DNA."

The scouting project created by the Discovery Pitti Immagine Foundation and promoted throught Pitti Immagine Uomo, in conjunction with AltaRoma and L’Uomo Vogue, aims to find new and emerging talent – either Italian or those who produce their collection in Italy. Herno has always been a supporter of young talent, and since the Fall 2017 season, they’ve been a partner of Who Is On Next? Men, creating a specific award.

The winner of the second edition of the Herno Award is MILANO140 (M140).

Stefano Ghidotti & Michele Canziani, the two young designers behind M140, share the same philosophy as Herno, whose core values have lead to tremendous growth worldwide. Shared qualities include re-interpreting classic garments with a clean, contemporary flair – paring down to only what is essential, attention to detail and the importance of using only Italian fabrics. All adding up to the best of what Made-in-Italy stands for.

Herno offers the winner of this year’s competition a creative direction contract for two consecutive seasons – A/W 2018 and S/S 2019, in order to create a new capsule collection with the special label: Herno Untitled 02.

The winner of the first edition of the award was Carlo Volpi, a Tuscan fashion designer based in London, who designed the A/W 2017 and S/S 2018 capsules under the label Herno Untitled 01.