New horizons in Japan
Important news in the Japanese market. Herno Japan, comes to life in 2017, with the aim of developing in a direct way the projects of Herno's most important market since the 70's.
A clear example of the brand's growth in Japan is our monobrand store in Aoyama.
Four years later of its opening, Herno now takes up the entire building, on two levels. The first floor is designated for the show-area that involves the new living area – furnished with armchairs and a library with all the publications related to Herno's world. The creation of a relax-area for the client, with the purpose of engaging him/her more and more and to transmit the brand's values as tradition, Made in Italy, passion for beauty and functionality. The strong success of Herno laminar becomes a proper customized corner. The left space is dedicated to Men's, Women's and Kids' collections. On the second floor: showroom, press office and offices.
Moreover the 2017 saw the opening of the new shop in shop in the prestigious Ginza 6's store.
Herno & Japan reinforced more and more their special affinity.